In late 2020, the murders of George Floyd and Breonna Taylor by law enforcement resulted in increased public awareness of structural racism and urgent calls for collective action.

A large number of creative, advertising, and marketing agencies made promises on their websites and social channels to “do better”. They promised to elevate Black lives, hire more diverse talent, examine white privilege, donate money to organizations serving marginalized populations, and ended up posting lots of black squares.

Now, years later, the Transparency Initiative asks creatives if their industry is delivering on these commitments, and demands accountability from the organizations that don’t.